“Problems” are opportunities

Yes, the small problems can be solved by direct fix-it action but the large problems, especially the entrenched ones such as littering or neglect , remain in the face of many attempts at resolution. Time and again, it has been shown major problems in communities cannot be solved by head-on approaches. What is needed is a shift in perspective, a new way of seeing.  

Working with your community

My Clean engages the community so that they can help create an agreed vision of a fair and sustainable future under the banner vision - of a prosperous and beautiful  place. Once created it then moves towards that future through locally initiated and managed projects (as happened for example with Mission Butterfly in Nainital, Uttarakhand.) Self management with guidance not only promotes sustainability, it enables the community to gauge progress toward their vision and modify their strategies with changed circumstances and outcomes.

Consider the shadow

Look at the shadow - what do you see? You can choose to see a dark shadow of the vase, or the brighter surroundings of two faces. So too you can see the litter as a problem, or you can see it is caused by something missing in the community, people. My Clean sees the dark shadow of litter (the “mess”) as an opportunity to work with the people. The ‘problem’ is created by us and not “them”. My Clean grows the people and shrinks the problem.
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Opportunities
Appreciative Inquiry  Appreciative Inquiry, focuses on the community's achievements rather than its problems; it fosters inspiration at the grass-roots level and so promotes sustainable change. Appreciative inquiry is a strategy therefore for valuable change that: 1. Identifies the best of what is, so as to; 2. Pursue dreams and possibilities of what could be. 3. And engages (enrols) the community into this future. The appreciative approach involves collaborative inquiry, based on interviews to collect and celebrate the good news stories of a community that enhances cultural identity, spirit and vision.

Dealing with problems - deal with champions

The traditional way identifies community problems generating data and information to describe local needs and the constraints (usually ‘money’). Then with reports and volumous data, the problems are presented to the local community in a process of consultation. The local people however inevitably view their community as a place of problems and unsatisfied desires needing the support of others and money. Creating an identity of neediness and a community of problems, the fingers point away from themselves to the resource & monied entities as the agents of change - the people deny responsibility and act disempowered. Shifting focus from problems (ignoring the ‘weeds’) towards dealing what is actually working already builds on achievements of existing strengths and the local skills of the community. In other words it nurtures what is already working (ie.nurture the ‘seeds’ to displace the problem of ‘weeds’). The community learns from the champions! We are creating a community conscienceness of ‘it is possible’ and ‘we can do it’, as the essence of My Clean. Ghaziabad for example is committing to a ‘Flower City’ under the My Clean Ghaziabad banner.
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Being it

Gandhiji once said ...."Be the change you want to see in the world". In other words, "Just do it!". If that is daunting to you, Nelson Mandela once said...."Our greatest fear is not that we are inadequate, but that we are powerful beyond measure." My Clean believes that you can be like a Gandhiji or a Mandela and will support you.
  “All the greatest and most important problems of life are fundamentally insoluble... They can never be solved, but only outgrown. This "outgrowing" proves on further investigation to require a new level of consciousness… Some higher or wider interest appeared on the horizon and through this broadening of outlook the insoluble problem lost its urgency. It (the problem) was not solved logically in its own terms but faded when confronted with a new and stronger life urge. - Carl Jung